Practice proposal

USP: A unique selling point is important for any business, it's what puts your product above competitors and entices them to purchase YOUR product. My magazines USP will be QR codes, these codes will be located under select interviews and take readers to a page where they can watch their favourite artists being interviewed in real time. Allowing fans to experience the interview on a more intimate level, feeling as though artists are speaking directly to them. To ensure consumers buy the magazine and don't look for the interviews elsewhere, there will be a short passcode under the QR code so only customers can access the interviews. 

Aims and objectives: Interestingly, rock is a popular genre and many of the followers gain a sense of personal identification through listening and reading about their idols' lives and habits. My magazine will aim to inform and entertain the readers by publishing informative articles and interviews to entertain readers and allow them to lean into an alternate reality, ultimately allowing a degree of escapism into their lives. 

Marketing and distribution: The purpose of marketing is to advertise products and make the public aware, marketing allows a company to build a brand from a single product. Consequently, the correct marketing can help a brand build a good reputation and thus gain customers. Furthermore, brands can use social media to promote their products, this allows a business to inform a wider audience about new things the brand are doing. Additionally, companies can use synergy to gain a new audience. Synergy allows brands to work together to create an even better product, allowing both brands to benefit profit and otherwise. Furthermore, my magazine will be distributed in news agents around the UK to ensure my target audience can easily find and purchase the magazine. 

Resources and personnel:Magazine companies need a variety of resources and personnel to produce a magazine. For instance; cameras, lenses and tripods are needed to take photographs which are later used for the front cover of the magazine as well as articles within the magazine. Also needed is a laptop to upload photos onto as well as; paper, printer, ink, props, costumes and a photo studio. Finally, the magazine company will need to hire photography professionals as well as makeup artists to help with photo shoots needed to produce a magazine.

Content: Within a rock magazine content ideas might include; images, relevant font styles, reviews, venues, columns and relevant interviews with celebrities. For instance, an up and coming rock artist might do an exclusive interview with the magazine which will entice rock fans to buy and read this magazine over a competing magazine. The main aim of a magazine is to gain interesting information to entice customers to purchase their magazine over competitors. 

Target audience: The target audience of a rock magazine is primarily white British males aged 24-40. Often rock can be appealing to this demographic due to the loudness and intensity of the genre. Although the genre and thus magazine can also appeal to a secondary audience which is typically made up of older white males who perhaps grew up enjoying the genre and therefore still listen and read about it now.

Design ideas: For my rock magazine I am considering dark colour palettes and gothic/bold fonts to fit the theme/vibe of the genre. Additionally, a matte finish on the pages might be appropriate as it's rougher and gives the correct energy for the genre. Furthermore, rock stickers such as guitars would help to make the magazine slightly more fun while still obtaining the rock energy.

Article ideas: I believe an interesting article for the magazine could be exclusive artist interviews, people find self identification through relating to their idols and therefore this will entice them to purchase the magazine. In addition, album and concert reviews can often allow people to form opinions on bands and artists and therefore enjoy reading about experiences they might of missed out on due to financial or geographical reasons. 

Genre: This is a rock magazine which will focus purely on rock, no other sub genres and therefore will appeal to committed fans.