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Fonts and typefaces

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What are the connotations of the following fonts: Comic sans: For a younger audience, cartoon, fun, colourful. This font has softer edges and bolder letters making it easier to read and more informal.  Times new roman: More sophisticated, harder edges to the font, sharper, cleaner and more formal. This is likely to be used when trying to be more professional, historical and ancient connotations. "font" and "typeface" are two terms that are often incorrectly used interchangeably.  A font is one particular weight and style of a larger typeface.  Typefaces are categories comprised of many different fonts. For example,  serif is a type face, and times new roman is a font that is part of the serif family. There are a variety of different typefaces and fonts. Serif: identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print. Fonts in the Serif typeface include Times new roman, Georgia, and Book Antiqua.  San seri...
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Cover and double page spread

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Delivering a pitch

The apprentice- clip one What works well? They had good visual aids, prototypes so the clients were able to fully comprehend the idea. Passionate and confident.  What needs improving? They were over confident.  Research their target audience in more depth.  Not enough info.  They had their back to the client, disorganised and rushed. The apprentice- clip two What works well? Has experience in the market.  Confident and passionate.  Good research.  Dressed professionally.  What needs improving? Spoke too quickly. Used eye contact
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Practice proposal

USP: A unique selling point is important for any business, it's what puts your product above competitors and entices them to purchase YOUR product. My magazines USP will be QR codes, these codes will be located under select interviews and take readers to a page where they can watch their favourite artists being interviewed in real time. Allowing fans to experience the interview on a more intimate level, feeling as though artists are speaking directly to them. To ensure consumers buy the magazine and don't look for the interviews elsewhere, there will be a short passcode under the QR code so only customers can access the interviews.  Aims and objectives: Interestingly, rock is a popular genre and many of the followers gain a sense of personal identification through listening and reading about their idols' lives and habits. My magazine will aim to inform and entertain the readers by publishing informative articles and interviews to entertain readers and allow them to lean int...
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Proposal

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A written document that you present to a client, outlining how you can help them achieve their goals/ create their media product.  Once an outline idea or concept has been created for an original media product this needs to be documented so that the client can read about it.  A proposal is written in sections that cover different areas: aims and objectives target audience resources genre content article ideas design ideas Proposal for original media product.  Aims and objectives.  what do you want to create why/ how? aims/ purpose: entertain, inform, promote, advertise objective: why and how Form, Content, Genre Content: images, font style, interview, columns, features, reviews, types of music, artists, venues,genres.  Genre Form: magazine, online website (the platform)  Target Audience Primary, Secondary   Demographics Task 1.  Think of two different music genres and then identify the primary and secondary audience for each, including a use of ...
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Audiences and uses and gratification theory

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The uses and gratification theory assumes audiences actively seek out media to satisfy individual needs. The name of the theorists were Blumler and Katz.  P ersonal identity: finding reinforcement for personal values, models of behaviour, identifying with others, gaining insight into ones self (reflection). I nformation: finding out about relevant events in the world, seeking advice on practical matters or opinion and decisions choices, satisfying curiosity and general interest, learning and self- education, a sense of security through knowledge.  E ntertainment: escapism, relaxing, filling time, emotional release, sexual gratification.  S ocial interaction: gaining insight into circumstances of others; social empathy, identifying with others, finding a basis for conversation and social interaction, having a substitute for real life companionship, helping to carry out social roles, enabling one to connect with family, friends and society.  Sky sports app: accordin...
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The north London music scene

North London Music Scene What constitutes as North London? What areas are included? Boroughs: Camden, Islington, Barnet, Brent, Enfield, Hammersmith, Chelsea, Harrow. Music venues in North London: 02 - JLS(pop), Elton John (pop/rock) Wembley arena- Beyonce, One direction, Queen, Spice girls (pop) The Dome- DU Blonde(rock/ punk), current joys (indie), deicide (death metal) Luna- cosmic disco (afro), luna kiss (rock), hawke the band (rock/indie) Subterania- Tertia May (jazz/soul), Red hot chilli peppers (rock) 229. London-  Holy Fawn(rock), Sugar Horse (rock), Ever grey (rock) Bush Hall- bang bang romeo, A.A Williams Ally pally- yungblud, DMA'S, Black midi Green note- Zoe Wren, The embers The jazz cafe- Lisa Canny, Leddra Chapman
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